C.J. Fraleigh, 37, to VP-colas, Pepsi-Cola Co., Purchase, N.Y., from director-colas. He succeeds Janine Bousquette, now chief marketing officer, eToys.
Joel Barad to chief operating officer, Peterson Group, New York, a new position, from VP-marketing, Seagram Asia/Pacific.
Ron Crooks to exec VP-executive creative director, D'Arcy Masius Benton & Bowles, St. Louis, from senior VP-group creative director on M&M/Mars. He succeeds Charlie Claggett, who left the company.
Bill Coontz to general manager, Bozell Kamstra, Minneapolis, from management supervisor. He assumes duties from Dean Buresh, who remains president. Also: Katherine Johnson to director of client service, a new position, from management supervisor.
Jerry Ware to VP-local advertising, Turner Network Sales, Atlanta, a new position, from VP-advertising sales, Time Warner Cable. Als, at Turner Sports Sales: Steven Justman to New York sales manager, from account exec, and Doug Gellerman to West Coast regional manager, Los Angeles, from account exec.
J.G. Sandom, 41, to director of interactive for North America, OgilvyOne Worldwide, New York, from director of interactive for New York.
Malcolm Campbell to publisher, Vibe/Spin Ventures' Spin, New York, a new position, from associate publisher. Also: Jim Campbell to advertising director, from senior account manager. At Vibe, Matt Pressman to associate publisher, from senior corporate accounts manager and director of VibeStyle, the magazine's fashion trade show. Also: Robin Gibson becomes advertising director from corporate accounts director.
Jim Winterhalder to media supervisor, DDB Worldwide, Chicago, a new position,