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Lawrence J. Pollock to chairman, ABC Owned Television Stations, New York, a new position, from president. Walter C. Liss succeeds Mr. Pollock, from chairman, Buena Vista Television.

Joseph P. Durrett to chairman, president and CEO, Information Resources Inc., Chicago, from president-CEO, Broderbund Software. He succeeds Thomas W. Wilson Jr. as chairman and Gian Fulgoni, who resigned last year, as CEO. Both Messrs. Wilson and Fulgoni remain at IRI as directors.

Alan Wurtzel to president-research and media development, NBC, New York, a new position, from senior VP-media development, brand management and research, ABC.

Eric W. Spivey to president-CEO, NetGravity, San Mateo, Calif., from chairman-CEO, Netcom On-Line Communications Services. NetGravity co-founder and former CEO John Danner moves to chairman.

Jeff Blake to president, worldwide sales and distribution, Columbia Pictures, Culver City, Calif., a new position, from president, Sony Pictures Releasing.

Bernie Feiwus to exec VP-strategic planning, Brierley & Partners, Dallas, a new position, from president-CEO Neiman Marcus Direct.

Hank Close to senior VP-advertising sales, Comedy Central, New York, from senior VP-eastern sales, Fox Broadcasting Co. He succeeds Larry Divney, Comedy Central's former exec VP-advertising sales, named president-CEO earlier this year.

Freeman Braswell to VP-associate director, Ketchum Directory Advertising, Chicago, a new position, from VP-management supervisor.

Cathie Underwood to VP-licensing, Seattle Pacific Industries, Seattle, a new position, from VP-business development, Ocean Pacific.

Ellen Seidman to executive editor, Gruner & Jahr's YM, New York, from articles editor, Conde Nast Publications' Glamour. She succeeds Susan Kane, now editor in

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