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Paul Davis, 42, to president, consumer products, Starbucks Coffee Co., Seattle, a new position, from president, PepsiCo's Hostess Frito-Lay division, Mississauga, Ontario.

T.R. "Rocky" Shepard III to president, King Features Syndicate, New York, from senior VP-advertising sales, Hearst New Media & Technology's He succeeds Lawrence T. Olsen, who's leaving the company.

Barbara Litrell to president, MacDonald Communications Corp., New York, a new position from VP of MacDonald and group publisher of Working Woman and Working Mother. At Working Mother, Delia Passi was named publisher, a new position, from manager of special sections.

Malcolm Speed, 47, to chairman-CEO, Rapp Collins Worldwide, New York, from exec VP-partner, Bronner Slosberg Humphrey, Boston. He succeeds Steve Dapper, now president-CEO, Hawkeye Communications.

G. Richard "Rick" Thoman to president-CEO, Xerox Corp., Stamford, Conn., from president-chief operating officer. He assumes duties from Paul A. Allaire, who remains chairman.

Steven M. Ross to president, Twentieth Century Fox Licensing & Merchandising, Los Angeles, from exec VP. He succeeds Patricia "Pat" Wyatt now president, Fox Consumer Products.

Martha Brady to president-CEO, Wella Fragrances & Cosmetics Group's Intercosmetics, New York, from president-chief operating officer. She assumes duties formerly held by Verna Hofmann, who remains regional VP of Wella's Cosmopolitan Cosmetics.

Jack Oliver to exec VP-managing director, global services on the DaimlerChrysler account, Ross Roy Communications, Bloomfield Hills, Mich., a new position, from exec VP-director, account services.

Vin Montuori, 39, to VP-marketing, TV Guide Magazine Group, New York, a new position, from a consultant to News Corp.'s Sky Digital, London.

Nina Gramaglia, 33, to management supervisor on the Hertz car and equipment rental accounts, Moss/Dragoti, New York, from partner and account director,

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