Alex Mironovich to president, Playboy Enterprises' Publishing Group, and exec VP of Playboy Enterprises, Chicago, from publisher, Meredith Corp.'s Better Homes & Gardens. He succeeds Marianne Howatson, who left the company last year. Jeannine Shao Collins succeeds Mr. Mironovich as publisher at Better Homes & Gardens, from associate publisher.
Tim Copacia adds the title CEO to that of president, Ross Roy Communications, Bloomfield Hills, Mich. He succeeds Bill Oswald, the former chairman-CEO, who left the company in November.
Rod Schrock to president-CEO, AltaVista Co., Palo Alto, Calif., from senior VP at parent Compaq Computer Corp.'s consumer product group.
Robert Michelson to president, iXL, Chicago, from president, Fastweb.com.
Laurel Rossi to exec VP-director of client services, Hill Holliday Direct, Boston, a new position, from director of marketing, Cyrk, Gloucester, Mass.
Peggy Belden to exec VP-director of sales, Westwood One, New York, a new position, from director of broadcast services, The Wall Street Journal Radio Network/
Dow Jones & Company.
Jordan Sollitto to senior VP-promotions and studio stores marketing, Warner Bros. Consumer Products, Burbank, Calif., a new position, from VP-promotions and branded foods.
Jane Huetter to VP-broadcast account manager, Media Edge, Detroit, from a partner at Bozell Worldwide, Southfield, Mich.
Jay Shields, 45, adds the title chief operating officer to that of exec VP, Austin Kelley Advertising, Atlanta.
Grant Griffin to VP-associate planning director on the Dodge account, BBDO Worldwide, Southfield, Mich., a new position, from senior planner-Dodge cars.
Ruth Reichl to editor in chief of Conde Nast Publications' Gourmet, New York, from restaurant critic for The New York Times. She succeeds Gail Zweigenthal,