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Paul R. Block to senior VP-chief marketing officer, Allied Domecq Spirits USA, Old Greenwich, Conn., from VP-domestic water and biscuits, Danone International Brands, Stamford.

Robert S. Islinger to senior VP-marketing, advertising and sales promotion, OfficeMax, Cleveland, a new position, from senior VP-merchandising and marketing, Payless Cashways stores, Kansas City, Mo.

Jim Alling to senior VP-specialty sales and marketing, Starbucks Coffee Co., Seattle, from head of Starbucks' Grocery Business unit.

Bob Rashid to senior VP-broadcast director, Y&R/ Wunderman Cato Johnson, Detroit, from McCann SAS, Troy, Mich., where he was broadcast director. Also: Skip Drayton to senior VP-group account director from senior VP-management supervisor, Campbell-Ewald, Warren; Aslam Chaudhry to VP, from VP, Key Services, Cleveland; and Paul Schweizer to VP, from interactive strategist, Magnet Interactive, Southfield, Mich.

Len Marino to VP-creative services and on-air promotion, Odyssey Channel, Los Angeles, from director of on-air marketing and promotion for Hallmark Entertainment and the Kermit Channel.

Diana Scott to VP, John Hancock Mutual Life Insurance Co.'s Direct Distribution unit, Boston, from senior VP-managing director, Ingalls One to One Marketing.

Mike Rogers to executive creative director, Partners & Shevack/Wolf, New York, from vice chairman-chief creative officer, DDB Needham Worldwide.

Jeff Lawson to brand planning director, Heater Advertising, Boston, from VP-marketing research and planning, Anheuser-Busch Cos., St. Louis. Also: Steve Giuggio adds the new title CEO to that of president.

Edward Boches, 44, to executive creative director, Mullen, Wenham, Mass., from creative director.

Anne Marie Crown to publisher, Organic Gardening, Emmaus, Pa., from advertising director.

Andrew A. Yeager, 30, to Midwest sales manager, Sesame Street Parents, Chicago,

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