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Kevin B. Rollins, 45, to vice chairman, Dell Computer Corp., Round Rock, Texas, from president, Dell Americas.

John Fahey, 45, to chief executive, National Geographic Society, Washington, from chief operating officer. He succeeds Reg Murphy, who left the company.

Dennis Quinn to senior VP-general sales manager, TBS Superstation, Turner Broadcasting Sales, New York, from VP-Midwest sales manager, Turner Entertainment Networks, Chicago. He succeeds Rick North, now senior VP-development, Turner Broadcasting Sales.

Lucy Wohltman to associate publisher/West Coast, Ziff-Davis' PC Computing, San Francisco, a new position, from national advertising director. Also: Michael Bird to associate publisher/East Coast, a new position, from sales executive, Ziff-Davis Media Network; Laurel Skillman to associate publisher-marketing from director of marketing; and Kimberly Black to inside sales manager from sales development director.

Bernadette Harrison Haley to associate publisher, Hearst Magazines' Good Housekeeping, New York, from publisher, Reader's Digest Association's American Health for Women.

Thomas J. Mason to president-CEO, Schwinn Cycling & Fitness, Boulder, Colo., from most recently chief operating officer, Tambrands, which was acquired by Procter & Gamble Co.

Lisa Bennett to senior VP, Leo Burnett USA, Chicago, from creative director.

John W. Benson, 53, to exec VP-healthcare markets and group VP-pharmaceuticals, dental and personal care markets group, 3M, St. Paul, Minn., from group VP-industrial markets group.

Susan C. Furlong and Paul Ivans add the title managing partner, Dugan Valva Contess, Morristown, N.J., to that of exec VP.

David Eun to VP, NBC Enterprises, Burbank, Calif., from director of business affairs.

Lisa Zakarin to director of response marketing, Aaron Reitkopf to director of account management and John Susskind to director of interactive marketing, Kirshenbaum Bond & Partners, New York. Formerly, all were VP-group account

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