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Ronald J. Novak to chief operating officer, Weider Publications, New York, a new position, from chief financial officer of Weider Publications and parent company Weider Health & Fitness. Also: Lee Wilcox to VP-marketing, also a new position, from director of strategic sales and marketing, Los Angeles Magazine.

Colin P. Watson to VP-strategic marketing, KeySpan Energy Corp., Brooklyn, N.Y., from managing director-worldwide operations, Nynex.

Nicholas W. Hulse to VP-marketing, information technology services marketer Aris Corp., Seattle, from director-worldwide marketing, New Horizons Computer Learning Centers.

Beth Ifcher to VP-consumer marketing, Disney Online, North Hollywood, Calif., from corporate consumer marketing director, Disney Magazine Publishing.

Bruce Silverman to exec VP-managing director, Pacific region, Western International Media, Los Angeles, as part of the media company's move to a regional structure. Also: Will Howard to exec VP-managing director, central region, Chicago.

Bernadette E. Murray, 39, to exec VP-senior account director, BBDO Worldwide, New York, from senior VP-marketing, Brooks Bros.

Maureen McNamara to president, Wallwork Curry, Boston, a new position, from exec VP-director of client services.

Barb Resnicoff, Susan Parent and Matt Stoll to senior partners, J. Walter Thompson USA, Detroit, all new positions; previously the three were partners.

Victoria Birk to VP-account group director, Leonard/Monahan, Providence, R.I., a new position, from VP-account management supervisor.

Laura Forman to VP-media, Culver Associates, New York, from print media manager, Grey Advertising.

Rick Pike to account supervisor, Buckley/Friedman, Costa Mesa, Calif., from director of advertising-director of media services, Hunt-Wesson.

Melissa Pardini to senior director of consumer marketing, gift and collectibles marketer Enesco Corp., Itasca, Ill., from senior brand manager, Alberto-Culver

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