Robin Wolaner to exec VP-technology publishing, CNET, San Francisco, a new position, from chairman, Online Partners.
Day, and managing partner of TBWA's Persuasion Group, both Venice, Calif.
Carol Smith to VP-group publisher, Miller Publishing, New York, a new position, from president, Time Ventures' Parenting Group. She will oversee six recently acquired titles: Tennis, Tennis Buyer's Guide, Snow Country, Snow Country Business, Cruising World and Sailing World.
Robin Raskin adds the title of publisher to that of editor in chief, FamilyPC, New York. She succeeds Barry Briggs, now VP-sales and marketing, ZDNet, San Francisco.
Gregory Ott, 37, to VP-marketing and advertising, Macy's West, San Francisco, from chief of Macy's planning and merchandise information systems. He succeeds Emily White, who left the company.
Kent Aitchison to exec VP-executive creative director, McCann-Erickson Worldwide, Detroit, from senior VP-creative director, Ogilvy & Mather. He succeeds John Mead, who retired earlier this year.
Ed Evangelista, 36, to senior partner-group creative director, J. Walter Thompson USA, New York, a new position, from account director/creative, Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
Helen Issacson to corporate senior VP and head of the Product Marketing Group, Playboy Enterprises, Chicago, from exec VP-worldwide licensing, Marvel Comics Group.
Gerard McDavitt to VP-management supervisor, Hill Holliday Direct, Boston, from VP-client communications services, Liberty Mutual Insurance Co. He succeeds