Roden Brandt to senior VP-marketing and planning, Trans World Airlines, St. Louis, from senior VP-planning.
Craig Reynolds to circulation director-special interest publications, Reader's Digest Association, Pleasantville, N.Y., from VP-circulation director, K-III Magazines, New York. He succeeds Toby Roux, who left.
Paul Lison to corporate sales manager, Times Mirror Magazines, Southfield, Mich., from VP-sales, M-Core Managed Services. He succeeds Bob Baumuller, now Detroit sales manager, Times Mirror's Popular Science.
Rob Gregory to publisher, Meigher Communications' Garden Design, New York, from ad director, Conde Nast Publications' Gourmet. He succeeds Susan Rerat, who moved to Europe.
Jeff Lewis to VP-marketing director on the Hush Puppies brand, a new post at Wolverine World Wide, Rockford, Mich., from marketing director.
Peter Nichols to senior VP-associate creative director, Houston Herstek Favat, Boston, from a free-lancer.
Miguel Rivera to management supervisor, Mars Advertising's new Hispanic advertising division, Miami, from senior VP, Bozell Worldwide.
William A. Lafontaine to director of marketing, Delphi Automotive Systems, Pontiac, Mich., from senior staff administrator in business planning for General Motors Corp.'s North American Operations, Detroit.
Chris McAndrews to senior VP-marketing, a new post at IDG Marketing Services, San Francisco, from VP-marketing.
David McDermitt to senior VP-public affairs, Clarke & Co., Boston, from director of public affairs, Waste Management, Hampton, N.H. Also: Harry King to senior VP-crisis communications, from VP-corporate communications, Cahners Publishing Co., succeeding Lynn Kettleson, now president of Common Ground Communications, Boston; Nancy Zeleniak to VP-healthcare, from senior manager of public relations, Burroughs Wellcome.