Mr. Van Paasschen will be responsible for leading all aspects of the company's U.S. operations and performance, reporting directly to Leo Kiely, CEO of the division's parent, Molson Coors Brewing Co., the statement said.
Mr. van Paaschen was a vice president overseeing Nike operations in Europe, the Middle East and Africa. He left the athletic apparel company last year. Previously, he held executive posts with the Walt Disney Co. and was a consultant for McKinsey & Co.
Coors launched the search early last year for the newly created post. The brewer is struggling to turn around its flagship Coors Light brand, which suffered its second straight decline last year.