Curiously, Davis landed his Saatchi job with no prior ad music experience. "I knew some people there, and I was in the right place at the right time," he says. His ad reel is pretty much what you'd expect from Saatchi, of course, with spots for clients like Oil of Olay, Tide and Cascade, and no, he didn't try to slip any alt. country-type tunes into his projects. "I didn't have a stylistic agenda," he quite sensibly points out. "You have to do what's right for the client." He also didn't favor any one music house when parceling out jobs, but he did hire none other than Tomandandy for, get this, a Lucky Charms spot. "It was cinematic/orchestral with a little something extra," says Davis. "I went to them for something different. When people do things that are outside their usual styles, you often get great results."
As for the notion of an alt.country guy hooking up with a largely hip- and trip-hoppy outfit like Tomandandy, Davis believes it's a most felicitous crossover. Besides being into all kinds of music, from jazz to classical to electronica, "as a fan and a producer, I can relate to everything they do." And you can bet he's amped about his new gig. "As an agency music producer, I was on the periphery of what the agency is about," he says. "At Tomandandy, my job is more central to what the company does. My experience and energy will go a lot farther here."
Wagon, in the meantime, is working on its fourth record, but its members are scattered among four cities and they're all otherwise professionally engaged, so the going is slow. Hey, did he ever hire his bandmates for some Saatchi work? "No, I never even asked them," Davis admits. "But they're not pissed about it."