Goal: To consolidate sponsorship by offering marketers category exclusivity across a range of venues, leveraging live entertainment with integrated marketing.
Edge: Our ability to control many venues, creating a national sponsorship network of regional events.
Insight: People are increasingly hungry for the authenticity of live entertainment. It fills a need because every other kind of entertainment is predictable, pre-programmed or taped.
Trend: Grandparents, parents and kids all liking the same shows. Major concerts draw multigenerational crowds like never before.
Watch for: More venues, redevelopment of old venues. Driving the need is the