Mr. Tilley, senior vice president and group creative director on the agency's Dell computer account, succeeds Jim Ferguson, who left in August to join Interpublic Group of Cos.' Temerlin McClain, Dallas. Mr. Tilley, who a spokesman said requested the assignment, will continue to work on the Dell account.
"He's passionate about his work, our agency and the opportunity to work on McDonald's, one of his all-time favorite brands. Just ask him," said Bob Scarpelli, chairman of DDB Chicago and U.S. chief creative officer. DDB is part of Omnicom Group.
Mr. Tilley is the sixth creative head in six years on the $550 million account, though it's his second time on the account. Before Mr. Ferguson, who twice led the creative team, other creative leaders included John Staffen, who recently left DDB, New York; Mike Sheehan, now president of Interpublic's Hill, Holliday, Connors, Cosmopulos, Boston; and John Immesoete, group creative director on DDB's Bud Light account.
DDB has struggled in recent years to repeat its creative highs on the McDonald's business and was overshadowed earlier this year by German subsidiary Heye & Partner, which created the month-old "I'm Lovin' It" global campaign. Although DDB continues to serve as lead U.S. agency, it is looking to recapture its stature as a creative resource for the fast food giant.