DDB is best-known for its TV work for huge marketers such as McDonald's Corp. and State Farm, but as production director, creative, Mr. Rolfe will play a key role in helping lead an agency into more sophisticated, new-media ventures, such as an online video network in the works for Anheuser-Busch, a longtime DDB client.
In 2006, DDB lost major accounts from J.C. Penney, Home Depot and Dell Computer, although the agency did manage to win creative duties for Safeway.
"David's role is critical to the future of our agency and our clients businesses," said Paul Tilley, DDB's managing director, creative. "It's already letting us unleash our creative in lots of new ways."
Mr. Rolfe will report to DDB Executive Production Director Grant Hill.