DDB NAMES EXEC TO LEAD MCDONALD'S CREATIVE

Jim Ferguson Was Y&R Executive Creative Director

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NEW YORK (AdAge.com) -- Omnicom Group's DDB Worldwide today said a former top creative is returning to the agency after four years with WPP Group's Y&R Advertising.

Jim Ferguson, 49, returns to DDB to spearhead the Chicago-based agency's work for McDonald's Corp. He takes on a newly created position as executive vice president, creative consultant. Mr. Ferguson will reports to DDB Chicago's chairman, Bob Scarpelli.

He resigned from Y&R yesterday;

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his arrival at DDB has yet to be determined.

Mr. Ferguson's decision to rejoin DDB comes just five weeks after the arrival to Y&R of Mike Patti, who joined the New York flagship office as chairman-CEO from Omnicom's BBDO Worldwide. Following the management change, Mr. Ferguson -- who joined Y&R in 1999 as president and chief creative officer -- was promoted to executive creative director of Y&R Advertising, North America.

Prior to joining Y&R, Mr. Ferguson was chief creative officer of DDB Needham Dallas, creating campaigns such as the Tabasco "Mosquito" spot. But the return to DDB is also a reunion with a former client; while at Publicis Groupe's Leo Burnett USA, Mr. Ferguson worked on McDonald's "Nothing But Net" campaign staring Michael Jordan and Larry Bird. He also worked on the American Beef Council's "What's For Dinner" spots for Burnett.

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