Targetbase Appoints Steve Grout U.K. CEO

Also on the Move: Bettina Cisneros, Noel Haan, Marie-Claire Barker

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Steve Grout
Steve Grout
Targetbase appointed Steve Grout, former managing director of Rapp Collins Europe, CEO of its U.K. office. Targetbase, a leading U.S.-based direct-marketing agency, is gaining notoriety overseas through its U.K. office, which launched in July of last year. Mr. Grout's arrival will enable Chris Gordon, Targetbase's International CEO, to focus on his goal of developing an international network beyond the U.S. and U.K.

Veteran marketing executive Bettina Cisneros joined Time Inc. as VP-marketing and sales development, Time Inc. Digital. She comes to Time Inc. from Yahoo, where, as director of marketing, she developed brand-marketing and communications programs for the business-to-business marketplace. She was also responsible for creating cross-network media solutions for some of Yahoo's largest advertisers. Ms. Cisneros was the first employee hired at CNet, where she created and executed marketing programs that helped the company grow from its concept stage into a leading internet brand.

Noel Haan joined Energy BBDO as senior VP-group creative director. Mr. Haan, who comes to the agency from Cramer-Krasselt, where he was senior VP-group creative director, is Exec VP-Chief Creative Officer Dan Fietsam's first hire since he took the creative helm of the agency in 2008. While at Cramer-Krasselt, Chicago, Mr. Haan worked with clients from Porsche to Corona. Before that, he spent more than 12 years at Leo Burnett, where he was responsible for recognized work for clients such as Altoids, Reebok, Starbucks and Coca-Cola.

Marie-Claire Barker was promoted to chief talent officer of Ogilvy & Mather Worldwide. She has been at Ogilvy since March 2002. Ms. Barker began her career in sales and marketing in the U.K. with Kimberly-Clark and Britvic soft drinks. She then joined Allied Domecq Spirits and Wine, where she spent five years in roles such as international leadership and management development.

DraftFCB named David Jaye exec VP-digital for Europe and the Middle East. In this newly created role, Mr. Jaye will focus on helping the markets garner greater interactive capability. He joins DraftFCB from Digitas, Boston, where he had served as senior VP-marketing since April 2007. Before that, Mr. Jaye spent five years at Wunderman as its U.K. managing director, where he co-founded Wunderman Interactive U.K. and grew the company into a full-service digital-marketing agency.

MSG Media tapped Carol Albert as senior VP-marketing. Before joining MSG, she spent 15 years at the NBA, where she was most recently senior VP-marketing, developing leaguewide marketing and brand campaigns. In that role, she also directed marketing efforts for NBA TV and League Pass, and coordinated with ABC/ESPN and TNT on their promotional support of the NBA and WNBA.

SheKnows, one of the fastest-growing online destinations for women, hired Tara Schmitt as VP-sales. She previously spent nearly seven years at NBC Universal's iVillage, where she was most recently national sales director, responsible for developing and managing strategic partnerships with high-profile marketers such as Sears, Schick, P&G, Pfizer and Johnson & Johnson.

Charlie Horsey was named chief operating officer of Mktg, an alternative-media and marketing-services company launched in July 2009. Mr. Horsey will also continue to serve as division president of Mktg services. An expert in operational structuring and efficiency, he has developed award-winning programs for clients including ABC, Apple, Coca-Cola and YouTube.

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