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DIRECTING HARTE-HANKS

Published on .

Ann Pichette is the new president of Harte-Hanks Direct, New York. Ms. Pichette will oversee all agency operations, including development of database and integrated marketing strategies for clients in the retail, financial services, high-tech, healthcare/insurance and pharmaceutical industries. "I'd like to see us work with current and prospective clients to provide more end-to-end solutions," she says, "specifically, data-driven, strategically sound and well-executed solutions that will help them get the best return on their
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