At the age of 42, former agency producer John Adams is building a national reputation as a commercials director, and he's doing it his way -- from Texas. After producer stints at FCB/San Francisco, Hal Riney, Wieden & Kennedy and others, Adams settled in the Lone Star State in 1995 to be head of broadcast production at DDB/Dallas. His DDB tenure is most notable for the acclaimed Tabasco "Mosquito" spot. "The producer's big challenge there was to not get in the way of the idea," he laughs. He started directing low-budget jobs in his final eight months at DDB. Then, last September, he joined Dallas' Concrete Productions and found himself deluged with work for GTE, the Texas Lottery and others, including a comedy campaign for Cherokee Casino that was good enough to make the Creativity Work section.
Adams went on to land the current Western Union talk show-parody campaign, from Lowe/SMS. Besides being high-profile national work from a prominent New York shop, Adams got a minor celebrity bonus -- one spot stars Mary Ann (Dawn Wells) from Gilligan's Island (seen here).
So now that he's directing, we can assume Adams is looking to work with agency producers as good as he was? "Yeah," he chuckles. "It's really weird to be on the other side of the equation." That equation changed again last month, when he moved to the Dallas office of Area 51 Films. Adams is single, with no real ties to keep him in Texas, "but a lot of people told me it really doesn't matter where directors live nowadays," he says. "I always assumed I would move to L.A.