Now Brown is back with another no-budget outrage. This one, called "Lawn-mower Man," airs late-night in Canada, and it's for a tiny local company called Canine Equipment. A middle-aged man -- a black man -- is mowing his lawn with an electric mower that's plugged inside the house. His dog unplugs the mower, and the puzzled fellow kneels down and grabs the blade in both hands as the dog plugs it back in. Bloody meat and bits of shirt splatter on a wall. Tag: "Very bad dog gear."
Excuse us, but doesn't the first unwritten rule of politically correct advertising stipulate that if you have one man in a commercial doing something totally dim-witted, that man must be white? "That's just stupid," says Brown, 37. "The color of the guy's skin is totally irrelevant. I chose him simply because he was the best in the auditions."
It's the violence that worried Brown. "I did a shot with just grass and bits of shirt, but it didn't have the right look," he says. It wasn't X-gamy enough. "We're aiming at mountain bikers and snowboarders," he emphasizes. "This is funky gear for dogs. It's got to be edgy. It's cartoon violence, like Tom & Jerry."