Director Robin Willis and Marty the Humping Dog

By Tk Published on .

Robin Willis of Santa Monica's Crash Films has shot spots in the past with dogs, cows, chickens and raccoons, "but animals are not a specialty," he says. "At least, not intentionally." Maybe so, but Willis is the King of Canine Carnality now that he's directed a German cinema :60 for a regional phone company called KomTel, starring Marty the Humping Dog.

Marty is just billed as Marty, but his shtick is humping on command, which is just coincidentally what this board, from Hamburg agen-cy Klaar Kiming, required. Willis got involved via his German rep Gap Productions for this bizarre no-dialogue spot about a dog who simply runs around trying to mate with everything. He humps a man's leg, a wooden post topped by a "Beware of Dog" sign, a cow and a vacuum cleaner, before finally setting his sights on a small child. Then a super comes up, which translates to: "Don't screw around. Use KomTel. We're the nice guys."

To make this brainstorm a reality, a worldwide effort to find a humping dog was launched. After a search of Europe turned up nothing, the trail led to California trainer Victoria Vopni and Marty, who has since attained canine fame on the sitcom Norm.

But Marty's far from perfect. "He's a great little mutt, but he doesn't hump anything on command," Willis notes. "The post was covered in foam, so it would be soft and inviting," he explains, while the cow was an easy fake, shot from head-on. "The vacuum was a big problem," Willis recalls. During weeks of training, "we put fur on it, and he got comfortable with that, but on the set he wouldn't hump the bare vacuum. We thought we'd have to blue-screen it, but we put a piece of fur on the back of the vacuum, concealed from the camera, and that worked." In fact, Marty finished his business while the camera was rolling. "Finally! After days of banging everything, he found release. I was like, `Thank God!' "

Don't you just love a story with a happy ending?

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