Discovery Names Bruce Campbell Chief Development Officer

Also on the Move: Lee Bartlett, Joseph Bagan, Mark Sherwood, Natalie Payne

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Bruce Campbell
Bruce Campbell
Discovery has named Bruce Campbell chief development officer and general counsel. Previously president of digital media and corporate development for the company, he will continue to have responsibilities for global business development. Since joining Discovery in 2007, Mr. Campbell has been instrumental in leading joint ventures with brands such as Oprah Winfrey, Hasbro and Sony/IMAX. In addition, he directed Discovery's acquisition of Cox Communications, and Prior to joining Discovery, he was exec VP-business development for NBC Universal. Additionally, Lee Bartlett is joining Discovery as exec VP-global production management, business and legal affairs. Mr. Bartlett most recently served as managing director of the U.K.'s ITV Studios. Prior to ITV, he was exec VP-business affairs at Fox.

Joseph Bagan has been appointed chief operating officer of Clear Channel Outdoor Americas. Mr. Bagan's appointment to the newly created post completes a realignment of the company's operating structure that includes the recent implementation of a framework of four regional group presidents. Mr. Bagan joins Clear Channel Outdoor from Sharklet Technologies, a Denver-based biotechnology company, where he has been the CEO since 2007.

Saatchi & Saatchi has tapped Mark Sherwood as senior VP-group planning director. Mr. Sherwood was most recently global head of communication planning at Lowe Worldwide. He joined Lowe after a stint as executive planning director and managing director of Rocket, where he helped the agency bring in new clients such as Mini, The Co-operative Group, National Magazines and GCap.

Posterscope has added Natalie Payne to its U.S. management team as senior VP and director, West Coast. In this newly created role, Ms. Payne will oversee and contribute to all client campaign planning for the out-of-home agency's West Coast-based account work. Most recently, she served as account director for Mitsubishi Motors North America. Before that, she was at Mindshare, running national and local communications planning for Boost Mobile. Ms. Payne first launched her media career at Saatchi & Saatchi and has since held executive positions at agencies including TBWA/Chiat/Day, McCann-Erickson and Ground Zero Advertising.

The Inspiration Networks has named Jim Goss to the newly created position of senior VP-creative services, on-air promotions and short-form programming. Mr. Goss joins The Inspiration Networks following a 35-year career at NBC Universal. His work with the network included responsibility for the promotion of all genres of programming both for on-air and in a variety of alternative media including outdoor video, live-announce network sports, online and new media. He pioneered the on-air promotion of NBC's crossover online programming on and helped establish the "Must See TV" campaign.

Donovan Batiste has been promoted to VP-research and media planning for Hallmark Channels. Previously, Mr. Batiste was research director for the channels. In his new role, he will continue to provide Nielsen data to assist program executives in the creation, scheduling and acquisition of family-friendly content, and will also have expanded responsibilities for the media plans related to on-air promotional campaigns and strategies to drive ratings for the channels. Prior to joining Hallmark Channels, Mr. Batiste was a senior analyst for CBS-Paramount.

James Riley has joined Engine Digital as a partner and exec VP-client services. Prior to coming to Engine, Mr. Riley was global director-marketing for Disney Online. Most recently, he was principal of a strategic marketing firm, servicing a broad list of consumer and business-to-business brands. Mr. Riley has also held roles including category director at IBM Global Consulting, managing the Unilever account; director-digital strategy for a Connecticut-based Omnicom agency; marketing manager at Microsoft; and CEO of, which he sold to Advertising Age.

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