People on the Move: Dockers Names Adrienne Lofton Shaw Its Chief Marketing Officer

Also on the Move: Jason Rapp, Leesa Eichberger, Matthew Ryan, Scott Zumwalt, and Karen Jacobs

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Adrienne Lofton Shaw
Adrienne Lofton Shaw
Adrienne Lofton Shaw has been announced as Dockers brand's vice president and chief marketing officer. In this role, she will be responsible for creating and leading the Dockers brand strategy and overseeing the company's global marketing efforts. Most recently, she was the senior marketing director at Under Armour, Inc., responsible for the global brand strategy for men's, women's, and youth products, as well as accessories. Prior to working at Under Armour, Inc., Ms. Lofton Shaw held marketing positions at Target Corporation, General Motors, Planworks/Starcom MediaVest and Gap Inc.

Veteran digital executive Jason Rapp joins Science Inc. as the managing director. In his new position, Mr. Rapp will find and develop new opportunities for the Science portfolio and offer strategic counsel to the firm and its existing portfolio companies as they mature and grow. He is also an executive, investor, and adviser to digital media and technology companies. Prior to joining Science Inc., he was the president and member of the board of directors of Maholo.com. From 2006-2009, he was a senior executive in Barry Diller's IAC corporation. Before IAC, Mr. Rapp was an executive at The New York Times Company, serving as associate general manager and head of operations for NYTimes.com.

Leesa Eichberger is the new chief marketing officer at Jenny Craig. She will be responsible for the strategic direction and implementation of the company's marketing initiatives. Ms. Eichberger brings 20 years of marketing-management experience to the company. She has previously held leadership roles at Vonage and Cingular wireless (now AT&T mobile), as well as various advertising agencies including Ogilvy & Mather.

Starbucks has named Matthew Ryan as the global chief strategy officer. He will lead Starbucks' long-term strategic planning process, improve the monetization of Starbucks retail, channel and emerging brands and strengthen the company's fast-growing customer-relationship management and loyalty capabilities. Mr. Ryan was previously senior vice president of global brand, franchise and customer-relationship management for The Walt Disney Company. He graduated from Harvard University with a bachelor's degree in history and literature.

Scott Zumwalt has been named the new senior director at Bully Pulpit Interactive. He will direct some of the company's major client engagements, including Human Rights Campaign. Mr. Zumwalt brings nearly a decade of experience in digital strategy and marketing for nonprofits and progressive political campaigns to the position. He is widely known for his work with the award-winning "It Gets Better Project." Previously, he served as the new-media director for Kay Hagan's successful campaign for the U.S. Senate in North Carolina and directed online strategy in both Oregon and Iowa for Hillary Clinton's presidential campaign. Mr. Zumwalt also served as an online strategist for former Iowa governor, Tom Vilsack.

Karen Jacobs has rejoined Starcom USA as the exec VP-integrated operations. She will also serve as a senior member of the Starcom management board. Ms. Jacobs will be responsible for centralizing operations and project management in order to continue to enhance the agency's vision, systems, solutions and best practices. She brings nearly 20 years of strategy and activation experience -- all within Leo Burnett and Starcom. She has previously served as exec VP-media director at Starcom. Prior to this, Ms. Jacob's served a number of project teams for the company. She began her career in the Leo Burnett media department as a client-service trainee. She holds a bachelor's degree from Brown University.
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