DR PEPPER/7 UP ADVERTISING CHIEF STEPS DOWN

John Clarke Leaves as Company Restructures Beverage Unit

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CHICAGO (AdAge.com) -- The advertising chief for Dr Pepper/Seven Up is stepping down, according to executives at the Dr Pepper bottlers meeting in Las Vegas.

The decision, by John Clarke, chief

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advertising officer, follows parent Cadbury Schweppes' announcement last month it will streamline its Americas Beverages group, which houses Dr Pepper/Seven Up, Snapple Beverage Group and Mott's, into an "integrated and fully functional design."

Search is on
The London-based company said then it had begun an internal and external search for a head of brand marketing for Americas Beverages, a new post, to be based in the Northeast.

Cadbury Schweppes said Jim Trebilcock, senior vice president for consumer marketing for Dr Pepper/Seven Up, and Michael Sands, chief marketing officer for Snapple/Mott's, will continue in their current posts; both are being considered for the new post.

Mr. Clarke is expected to remain with the Plano, Texas-based unit through February to facilitate the transition.

Dr Pepper/Seven Up representatives declined to comment.

The company maintained a 15% share of the soft-drink market in 2002, according to Beverage Digest, good for third behind Coca-Cola Co. (44.3% share) and PepsiCo (31.4%) Overall sales for 7 Up were down 7.8% and for Dr Pepper 3.3% in 2002.

Ad assignments
WPP Group's Y&R Advertising, New York, handles advertising for the carbonated and noncarbonated soft-drink portfolio, including Dr Pepper, 7 Up, Sunkist Orange soda and A&W Root Beer, while Interpublic Group of Cos.' Deutsch, New York, handles Snapple.

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