Draft Exec Joins DDB as Top New-Business Executive

Nancy Leibig Key Player on Team That Successfully Pitched Wal-Mart

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CHICAGO (AdAge.com) -- A key player in DraftFCB's originally successful Wal-Mart pitch has joined Omnicom Group's DDB Worldwide, Chicago, as its new top new-business executive.
Nancy Leibig
Nancy Leibig Credit: Steve Becker

Nancy Leibig, 38, joins DDB as its managing director, business development, replacing Gwen Basinger, who left for Las Vegas' R&R Partners in November.

Wins at Draft
At Draft, Ms. Leibig, a former Advertising Age Woman to Watch, was credited with landing nine substantial accounts, including CVS, Johnson & Johnson and M&Ms. She helped lead the team that originally won last year's $570 million Wal-Mart pitch, only to see the account vanish in a haze of scandal surrounding former Wal-Mart marketing executive Julie Roehm.

She joined Draft, part of Interpublic Group of Cos., as a media supervisor in 1995, and was ultimately promoted to exec VP-director of business development.

"Nancy is a powerful prospector, an insatiable optimist, a beehive of energy, a wealth of relevant experience and one smart, savvy woman," DDB President Dana Anderson said. "To say we are thrilled to have her join DDB is an understatement."

Ms. Leibig will be charged with reversing rough new-business trends at DDB, which last year saw accounts from Home Depot, Dell Computer and J.C. Penney flee. The Chicago shop, which still counts McDonald's, Anheuser-Busch and State Farm among its clients, did manage to win creative duties for the Safeway supermarket group.
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