Ms. Globe replaces Terry Press, who has stepped down from her role but will continue to work for the studio.
The move comes at a time when the studio is putting its weight behind its "Madagascar" and "Shrek" franchises, with the latter's third installation due out this year, in addition to spearheading two new projects -- "Bee Movie" and "Kung Fu Panda," which are anticipating release this year and in 2008, respectively.
"I'm delighted that we have an executive of Anne Globe's stature to lead our marketing efforts at an exciting time for our company," Jeffrey Katzenberg, DreamWorks Animation CEO, said in a statement. "I have every confidence that Anne's background and capacity to create innovative marketing campaigns will assure we put the very best marketing support behind everything we're doing."
With studio since 1996
Ms. Globe has led worldwide consumer products and promotion at DreamWorks Animation since 2005. She was active in forming new relationships with Activision, AOL and Kellogg's, as well as strengthening its partnerships with Hewlett Packard and AMD. Ms. Globe has been with the studio since 1996 when she was responsible for promotion and merchandising campaigns for all DreamWorks SKG films.
"We're at an exciting moment in our studio's history," Ms. Globe said. "For the first time since we've become a public company we're looking at really building on our franchises and fully leveraging all our partnerships to enhance the DreamWorks brand."