Bob Feldman, president-CEO of public relations firm GCI, said his role at DreamWorks is to "aggressively building the brand."
"This is an exciting opportunity," Mr. Feldman told AdAge.com. "They've got a team of remarkably bright people." He reports to CEO Jeffrey Katzenberg and Chief Operating Officer Ann Daly.
Sought PR exec
DreamWorks Animation SKG, which plans to release two movies a year, has not had an official public relations executive since spinning off as a publicly traded company from its studio base, the privately held DreamWorks SKG. Mr. Katzenberg has been searching for an executive for the job for a number of months, said sources close to the studio.
Calls to DreamWorks were not returned by press time.
Among Mr. Feldman's upcoming projects will be the May release of Madagascar and the fall release of Wallace and Gromit, co-produced by the property's creator, Ardman. DreamWorks, which has had a string of four successful computer-generated animation hits so far, including last year's Shrek 2 and Shark Tale, will release Over the Hedge and Flushed Away next year. Plans are in place for Shrek 3 and Shrek 4.
Changes at GCI
Mr. Feldman leaves GCI as the former Grey Global Group firm's management structure is re-organized by new parent WPP Group. After considering a merger with Cohn & Wolfe, WPP is placing GCI under the oversight of Donna Imperato, CEO of Cohn & Wolfe, as the head of a newly created internal entity, WPP said in a statement.
Jeff Hunt, currently head of GCI's Latin American operations, and based in GCI's Texas office, will succeed Mr. Feldman, WPP said.
Prior to his nearly eight years at GCI, Mr. Feldman, 48 worked at Ketchum, owned by Omnicom Group, and Burson-Marsteller, owned by WPP. A native New Yorker, Mr. Feldman and his family are moving to the West Coast.