Jonny Bauer has been promoted to chief strategy officer of Droga5, a newly created role for the agency. Mr. Bauer joined the agency in 2008 and was most recently head of strategy. Under his leadership, in 2012 Droga5 was awarded a gold Effie for its "Approved by Yiayia" campaign for Athenos and gold and bronze Effies for its Decode Jay -Z with Bing campaign. In 2011, he was inducted into the American Advertising Federation Advertising Hall of Achievement. With this appointment, Ted Florea is being elevated to head of brand planning, also a newly created role. Mr. Florea came to the shop in January 2012 as group strategy director on its largest account, Prudential. He has also helped drive results for brands such as De Beers, Smirnoff, Kleenex, Netflix, Hyundai, Doritos and Chevrolet. Mr. Florea has been recognized with the Grand Ogilvy Award in Advertising Research for his work on Cheetos and a Cannes Gold Lion for his insights on Doritos Hotel 626.
Paul Marobella has been named president of Euro RSCG Discovery, the digital, customer-relationship-management, data and analytics arm of Euro RSCG Worldwide. He comes to Euro from [wire] stone, one of the fastest-growing independent U.S. digital agencies, where he led the Chicago office and was the agency's national chief marketing and growth officer. Before that , he worked for retail advertising agency Ambrosi in Chicago, where he was exec VP-strategic planning and chief growth officer. On the East Coast, Mr. Marobella led the Boston office and headed brand strategy for Greco Ethridge Group. He writes two marketing blogs, brandingsoapbox.com and nakedretailing.com.
Biotechnology giant Amgen has appointed Ray Jordan to the new position of senior VP-corporate affairs, effective Oct. 1.Since 2003, Mr. Jordan has served as communications leader at Johnson & Johnson, responsible for corporate communications and public affairs for more than 250 operating companies in 60 countries. Prior to that , he was VP-communications and information for Pfizer, where he held a range of other positions over the course of 17 years. He also served as chair of PhRMA's public-affairs section and of the National Pharmaceutical Council's User Group.
GetGlue has hired Sean Besser as exec VP-business development, partnerships and strategy. Mr. Besser joins the social TV company from Rovi, where he was VP-business development, corporate development and strategy. In his more than 15 years in the entertainment industry, he also worked at TiVo, FOX Sports, NBC, EchoStar (The DISH Network) and Movielink.
Ogilvy Public Relations has named Susan Peters exec VP of the agency's consumer marketing practice. Based in the Chicago office, she is charged with growing Ogilvy's Midwest presence in the consumer space. Prior to joining Ogilvy, Ms. Peters was exec VP and group head in Edelman's consumer practice for many years. There she repositioned Brita to become a champion of reducing bottled-water waste, directed multiple product introductions for Bush's Beans and delivered new-business wins from brands including Clorox, Avent America, Dannon and GE Lighting. Before joining Edelman, Ms. Peters ran her own consulting firm focused on events, public relations and sponsorship sales, and prior to that , spent three years as director of development for the Minnesota Super Bowl XXVI Task Force.
The Starr Conspiracy, a Texas-based marketing communications and advertising agency that focuses on specialized market segments, has appointed Paul Roberts to CEO. Mr. Roberts comes to The Starr Conspiracy from multiple digital agencies in the Omnicom family, including Tribal DDB Worldwide, where he served as general manager. Before DDB, he served as exec VP-strategy at Rare Medium in Dallas and VP-managing director of the Midwest region for Organic .
After 14 years helming brand marketing at Capital One, Bill McDonald has decided to retire. Under his leadership, the bank has developed award-winning commercials featuring the Visigoths, Jimmy Fallon and Alec Baldwin, as well as branded sports sponsorships such as the Capital One Bowl, the Capital One Cup and the Capital One Mascot Challenge. He is leaving to focus more time on his current corporate board responsibilities and explore new ventures and opportunities in the private sector, the company said. With Mr. McDonald's departure, veteran members of Capital One's Brand team Peter Horst, senior VP-brand marketing; and Marc Mentry, senior VP-marketing communications, will serve as co-leads of Capital One brand marketing and report to Frank LaPrade, chief enterprise services officer and chief of staff to the CEO. Mr. McDonald will continue to work with Capital One through February 2013 to help with the transition.