Energy BBDO's Top Creative Steps Down

Marty Orzio Cites New York-to-Chicago Commute for Departure

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CHICAGO (AdAge.com) -- Marty Orzio, creative chief of Energy BBDO, is leaving the Chicago agency after five years.
Marty Orzio
Marty Orzio

Mr. Orzio helped lead both a rebranding and a renaissance at the shop, which switched its name from BBDO Chicago. During his tenure, the agency won creative duties on much of Jim Beam Global's liquor portfolio, and also expanded its pre-existing relationship with Wm. Wrigley Jr. Co.

In a memo to staff announcing Mr. Orzio's pending departure, agency president Tonise Paul wrote: "We had 56 brands in our client portfolio compared to 30 in 2003. We shortlisted in Cannes in five different creative categories (including Titanium) for five different clients and were named in the Gunn Report. ... I want to thank Marty personally, and on behalf of all of us, for his passion for our agency, his deep and unyielding commitment to great work, his indefatigable spirit and unprecedented five-year commute to help us get to this great place."

Mr. Orzio, who will be staying on while the agency searches for a replacement, said his exhausting commute (he lives in New York) played a major role in his decision to step aside.

"It's been killing me," he said. "I've not been as good as I could be during the past year."

Mr. Orzio is the second prominent Chicago creative to depart for New York this month. Y&R Chicago's top creative, Mark Figliulo, departed in late March to run TBWA/Chiat/Day's Manhattan outpost.
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