The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more
Necole J. Merritt has been named the group VP of corporate communications for the Entergy Corporation. In her new role, Ms. Merritt will provide executive leadership for the company's internal and external communications organization. She brings more than 25 years of experience in communications leadership in the private sector and academia to her role. She also held senior leadership roles in various companies such as Saturn, BellSouth, AT&T.
Fox Digital Studio has hired Mel Clements as VP of branded entertainment. His role is to work with major advertisers to create IP by providing access to a new generation of creative filmmakers, TV and film writers and promising acting talent. Prior to joining Fox, Mr. Clements worked as a creative experience director for Microsoft's Yarn. He built his career developing breakthrough marketing campaigns for consumer brands like Nike, Coca-Cola and Microsoft. He holds a bachelor's degree in political science from Emory University.
MEC has appointed Shenan Reed as the new president-digital for North America. She will lead the company's digital business and be responsible for further driving the advancement of digital growth and innovation across North America. She brings a strong background in integrated planning to her role. In 2001, Ms. Shenan opened her own agency, Morpheus Media. Ten years later, she merged with the CreateThe Group and remained as the chief media officer as well as SEO, analytics and social and mobile strategy.
Steven Rado is the new senior VP-chief marketing officer of Lands' End. He will lead all aspects of marketing for the brand, including the oversight of strategic development, direction and implementation of all marketing activities. He brings a strong background in retail and banking to the role. Most recently, Mr. Rado served as the senior VP of marketing and customer strategy for Office Depot. He also previously held the role of VP of marketing for Victoria's Secret Direct. He holds an MBA from Ohio State University and received his J.D. degree from Case Western Reserve University School of Law.
Audrey Gelman has been named a contributing editor to Marie Claire magazine. She will be an ambassador for the Marie Claire brand, where she will consult on story ideas, provide insight on trends and women to watch and write for the magazine. Ms. Gelman is also the VP of SDKnickerbocker's strategic communications and public-relations practice. Prior to that she worked as the deputy director of communications and press secretary to New York City Comptroller Scott M. Stringer. She began her career as a press aide in the communications department of Hillary Clinton's 2008 presidential campaign.