Epsilon Elevates Bryan Kennedy to President-CEO

Former Chief Operating Officer Fills Post Michael Iaccarino Abruptly Vacated

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NEW YORK (AdAge.com) -- Epsilon has promoted Chief Operating Officer Bryan Kennedy to president-CEO, replacing Michael Iaccarino, who abruptly left the company Jan. 13.

Bryan Kennedy
Bryan Kennedy
The agency would not comment on Mr. Iaccarino's departure or the reasons behind it. Alliance Data Systems, the company that owns Epsilon, issued a statement earlier this month saying, "Effective immediately, Mike Iaccarino, president and CEO of our Epsilon business, is no longer with Alliance Data. This was a private matter between Mr. Iaccarino and the firm."

In an internal memo dated yesterday, Alliance Data announced Mr. Kennedy's appointment and that he would be reporting directly to John Scullion, president-chief operating officer of Alliance Data. The statement said Mr. Kennedy "has clearly demonstrated the qualities and consistently delivered the results to capably take on this new role."

Mr. Scullion, who served as head of the agency for the past two weeks, led the search for a new CEO.

Instrumental to growth
"Bryan has been instrumental to Epsilon's unprecedented growth by leading strategic acquisitions, expanding its market-leading offerings and delivering a steady stream of technological innovations," Mr. Scullion said in an official statement released today.

In addition to serving as COO, Mr. Kennedy was also president of Epsilon's marketing-technology group. Epsilon was ranked as the top U.S. marketing-services agency in 2008 in the Ad Age Annual 2009 report with revenue of $440 million, a 47% increase over 2007. It was named the top direct-marketing agency in the report as well.

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