From his newly created position as head of Time Inc. Interactive, Mr. Desmond, who was president of magazine Business 2.0, will work with Time Inc. magazines to develop content, business and technology plans covering women, children, teens and entertainment.
Backing AOL plan
Mr. Desmond's appointment
Mr. Desmond will work with Jim Bankoff, executive vice president of AOL Brand Operations, and the interactive staffs of Time Inc. magazines. He'll report to John Squires, executive vice president of Time Inc., John Huey, Time Inc. editorial director, and Ted Leonsis, America Online vice chairman.
Meanwhile, Mr. Grogan, who most recently was director of the Coca-Cola Co. brands at the Interpublic Group of Cos., will oversee AOL Time Warner's cross-divisional marketing teams working with major marketers including Coca-Cola. He reports to Mike Kelly, president of GMS.
"The role of GMS is to find the solutions for our customers in the various pieces of our of our divisions. What Bill has been doing at IPG really fits that mission nicely. He's coordinated the activities of IPG companies to provide [marketing] solutions for Coca-Cola," Mr. Kelly said.
Mr. Grogan will lead a marketing group of more than 10 people within the 45-person GMS to develop and implement marketing and advertising programs that draw on the assets of each AOL Time Warner division. He will work directly with AOL divisional liasions such as Lisa Brown, newly appointed senior vice president for AOL Interactive Marketing, to create tailored programs.
'Accounts are customers'
Mr. Grogan's appointment shows AOL Time Warner is committed to making GMS its internal marketing company, Mr. Kelly said. "We're trying to focus on the fact that accounts are AOL Time Warner customers, to the extent that GMS is needed, we work with the division to optimize the relationships with all of our customers," he said.
Mr. Grogan starts Jan. 6, 2003.