The online unit today named Robert Sherman, formerly president of Time Warner Cable Advertising Sales, president of interactive marketing.
Mr. Sherman, a
Mr. Sherman reports to AOL Interactive Services President Jimmy de Castro; Mr. Friedman reports to Mayo Stuntz, executive vice president of AOL Time Warner.
Mr. Friedman, a former movie and music promotions executive, is charged with creating integrated and cross-divisional marketing programs.
Today's moves are the third in a wave of changes made by AOL Time Warner's chief operating officer-elect, Bob Pittman, in recent weeks as the company moves to bolster sagging ad revenue.