"We were understaffed," said David Lubars, president and executive creative director of Fallon North America.
In its Minneapolis headquarters, Todd Riddle, 39, joins as a group creative director-art director from senior vice president and group creative director at Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston.
Fallon alum Bobby Pearce, 36,
In addition, four staffers from the Minneapolis office move to New York to bring its department to seven. Heading east are Art Director Paul Malmstrom, 36, and Copywriter Linus Karlsson, 34, who joined Fallon in 1996 and have developed campaigns for MTV and Lee jeans. Also moving to New York: Jenny Gadd Malmstrom, 30, a senior producer, and Eric Cosper, 35, art director, who most recently created the Buddy Lee effort for Lee.