Legendary radio personality Casey Kasem will probably be remembered most as the original host of "American Top 40." But Mr. Kasem, who died Sunday morning following a battle with Lewy Body dementia, was also a familar voice in advertising.
Mr. Kasem started his radio career early on, holding roles in radio dramas including "The Lone Ranger" and "Sergeant Preston of the Yukon" during his college years at Wayne State University. In 1952, he was drafted into the U.S. Army and continued his career pursuits during the Korean War, where he was an announcer and DJ for the Armed Forces Radio Korea Network. Mr. Kasem quickly rose to national prominence with his popular syndicated radio show "American Top 40," for which he hosted from 1970 through 1988.
"All of us who have worked in radio have been influenced by Casey Kasem -- and the entire country has been touched by his 'American Top 40' as listeners," said Bob Pittman, chairman-CEO of Clear Channel, in a statement to Ad Age. "We are grateful for his impact -- he will be missed"
The radio personality lent his voice to a slew of TV series, most notably as Shaggy Rogers of the "Scooby-Doo" franchise. In 1995, after more than two decades with the show, however, Mr. Kasem quit the series when asked to portray Shaggy in a Burger King commercial. Known to be a hardcore vegetarian, he refused to promote a brand that sold burgers and returned to the show in 2002, only after producers agreed to turn his character into a vegetarian, according to various reports.
He voiced commericals for many brands during his long career including for Union 76 (1972); Chevy (1972); Soft and Dri (1973); Ken L-Ration Burger Dog Food (1977); Red Lobster (1978); Heinz Ketchup (1979); Chevron (1979); Dairy Queen (1986); Intel Pentium (1979); and Teledyne Water Pik (1999).
Here are a selection of some of those spots.