Michael Prieve, 39, worked at four Wieden offices, beginning in the agency's Portland, Ore., headquarters while working on advertising for Nike. In 1992, he became creative director for the Nike brand in Asia, and later moved to Amsterdam as creative director for Europe. In 1996, he was a creative director on the global Microsoft account. Two years later, he moved to the independent agency's New York office.
Mr. Prieve succeeds Tom O'Keefe,
Agency's creative reputation
FCB's San Francisco office was long-heralded for its creative work, especially for the 501 Blues campaign for Levi Strauss & Co., under the late Mike Koelker, the agency's creative director. FCB lost the jeans portion of the account in 1998 after a 68-year run, but recently regained some Levi's jeans business when it was assigned Levi's new mass market division, Levi Strauss Signature brand, which debuts at Wal-Mart Stores and later at other discounters.
The shop, which has been hit by a number of account losses in the sagging San Francisco ad market, however, was named the apparent winner of the five-year, $125 million California Lottery account. The lottery board had yet to certify the win after another contender, Omnicom Group's DDB Worldwide, Los Angeles, protested on the basis of proposed media costs. The lottery has indicated it plans a rebidding on the media portion of the process.
Other office accounts include some creative work on the Yum Brands' Taco Bell account, the agency said in its release.