FCB NAMES ITS FIRST DIRECTOR OF MUSIC

Agency Move is Latest to Underscore Growing Importance of Music in Advertising

By Published on .

CHICAGO (AdAge.com) -- In a move that reflects the growing importance of music in advertising, Interpublic Group of Cos.' Foote, Cone & Belding Worldwide,
James Mahoney has been named music director at FCB Chicago.
Related Music Stories:
REEBOK SIGNS RAPPERS JAY-Z AND 50 CENT TO SHOE DEALS
But Does Jay-Z Actually Wear a Competitor's Brand?
CHEVY: HISTORY'S ROCK & ROLL CAR
The Product That Placed Itself as an American Icon
GM OFFERS PARADISE BY THE DASHBOARD LIGHT
Meat Loaf Song Used for New TV Commercials
MUSIC STARS FLAUNT AD DEALS WITH CD STICKERS
Albums Get 'As Seen in TV Commercials' Stickers
DEATH OF THE ADVERTISING JINGLE
How Pop Music Licensing Is Killing an Old Craft
FORD TURNS TO OSCAR WINNER FOR NEW SONG
Randy Newman Lyrics Introduce New Tagline
CAN CHRYSLER RIDE THE MUSIC TO UPSCALE STARDOM?
New Deal With Celine Dion Bets on the Power of Pop Songs
ROLLING STONES TO HAWK FORD VEHICLES
Car Marketer Licenses Song 'Start Me Up' For TV Ads
BRITISH BAND MAKES U.S. DEBUT IN CAR COMMERCIAL
Dirty Vegas Aligns Tour With Mitsubishi Ad Campaign

Chicago, has named its first director of music, James "Stump" Mahoney.

While some large New York agencies -- including WPP Group's Young & Rubicam, Omnicom Group's BBDO Worldwide and Publicis Groupe's Saatchi & Saatchi -- have in-house music producers, the role is still rare in the Windy City.

Part of the process
"To actually create a division in the [production] department makes [music] a step of a process as opposed to something that's always there and always assumed but not embraced a much as it should be," said Tom O'Keefe, executive creative director of FCB, Chicago.

Mr. Mahoney's job will incorporate typical duties of agency music producers from consulting with creatives and clients on music and sound design matters; acting as a liaison and interpreter between the agency and music sources, labels and artists; and managing rights and payment issues.

Input from the start
But Mr. Mahoney said he will also have input before creative development begins, rather than after the process already has begun. "It's not that I'm just going to be some touch-and-go resource," Mr. Mahoney said. "I want to be much more thorough at the front and stick through the process."

With the agency since 1988, Mr. Mahoney, 40, has held roles from audio engineer and radio producer to producer and worked on accounts including Kraft Foods, Coors Brewing, Applebee's and Bally Total Fitness.

Go-kart accident
Named "Stump" after riding a go-kart into a tree when he was a kid, the Chicago native is a lifelong musician. He is recording an album to be released next year as a singer and guitarist for underground band Boom Hank.

Music directors are increasingly in demand, said Ira Antelis, who was named to that new post at Publicis Groupe's Leo Burnett USA, Chicago, last year. "It used to be people would create jingles," he said. "Now, it's you want to buy a song, license a song, hire a band. It's 85 more questions."

In this article:
Most Popular