|Pamela Maphis Larrick will head FCB's interactive operations.
Newly created position
Ms. Larrick, who is 54, was most recently chairman of MRM Partners, McCann Erickson WorldGroup's CRM arm. McCann is also a unit of Interpublic. Her FCBi position, which is newly created, reports directly to FCB's chairman, Brendan Ryan. Her appointment is effective immediately.
An MRM spokesman said that a replacement to Ms. Larrick will be named at a future, but as yet undetermined, date.
She joined MRM as managing director of its New York office in 1994 and, according to a press release, helped increase billings more than tenfold during her time there, to more than $1 billion. In 2001, she was named president-CEO.
Prior to joining MRM, she worked in a variety of positions at WPP Group's Ogilvy & Mather Direct.