Online Exclusive: Interactive People News


Appointed Chairman-CEO of FCBi Worldwide

By Published on .

Most Popular
NEW YORK ( -- Interpublic Group of Cos.' Foote Cone & Belding has named Pamela Maphis Larrick chairman-CEO of FCBi Worldwide, the
Pamela Maphis Larrick will head FCB's interactive operations.
agency's direct, digital and customer-relations marketing arm.

Newly created position
Ms. Larrick, who is 54, was most recently chairman of MRM Partners, McCann Erickson WorldGroup's CRM arm. McCann is also a unit of Interpublic. Her FCBi position, which is newly created, reports directly to FCB's chairman, Brendan Ryan. Her appointment is effective immediately.

An MRM spokesman said that a replacement to Ms. Larrick will be named at a future, but as yet undetermined, date.

MRM Partners
She joined MRM as managing director of its New York office in 1994 and, according to a press release, helped increase billings more than tenfold during her time there, to more than $1 billion. In 2001, she was named president-CEO.

Prior to joining MRM, she worked in a variety of positions at WPP Group's Ogilvy & Mather Direct.

In this article: