Bob Feldman, a recognized leader in the public relations field, announced today the formation of Feldman & Partners. Mr. Feldman had been with DreamWorks, the movie studio founded by Steven Spielberg, Jeffrey Katzenberg and David Geffen, since October 2004, when his position was created as a result of the studio's animation unit was spun off and an initial public offering was made.
"Bob helped us achieve some important milestones as a new public company," Mr. Katzenberg is quoted on FeldmanandPartners.com. "As an entrepreneur myself, I can certainly respect Bob's desire to start his own company. I'm delighted we'll continue to work together."
The stated goal of Mr. Feldman's consultancy will be to help C-level executives maximize their return on investment in communications, from organizational structure to resource allocation.
"The need for this is particularly acute when there is a change in communications leadership," said Mr. Feldman, who is the CEO-managing partner of the firm. "When someone new steps into a company and inherits an organization structure, staff, multiple agencies and $10 million to $50 million of spending, there will inevitably be a period of time for analysis and assessment."
Mr. Feldman has been in the public relations business for quite some time. First he worked on the agency-side with Burson-Marsteller and Ketchum and later served as CEO of WPP Group's GCI Group.