FOX MARKETING EXEC STEPS DOWN

Rick Squire Created New On-air Promotions, Logo for Network

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LOS ANGELES (AdAge.com) -- On the eve of its new fall TV season, Fox Broadcasting Co. said its senior vice president for on-air promotions has left the company.

Rick Squire was with Fox for three years and had recently worked on the network's new fall-season on-air graphics, including a new Fox logo. The move comes only months after Mr. Squire had signed a new three-year deal with Fox, a division of News Corp.

Executives close to the company say the new incoming executive vice president of marketing, Roberta Mell, has been looking to establish her own marketing team.

Fox had difficult broadcast year in 2001-02, as regular season programming dropped double-digit percentages in the key adults 18- to 49-year-old demographic. But the network scored well this summer with the hit show American Idol.

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