Tony Sella and Pamela Levine have been named co-presidents of domestic theatrical marketing for the News Corp. movie studio. They replace Alan Cohen, who leaves after only four month on the job.
Mr. Sella was executive vice president of marketing and creative director, heading the studio's domestic creative marketing group, while Ms. Levine was senior vice president of marketing, planning and research.
Mr. Cohen was named president of domestic theatrical marketing in January. He came to Fox from
Mr. Cohen said that given the structure of the marketing department at Fox, he could not make the level of contribution he desired for the studio's theatrical movies. He did contribute to Fox's massive animated blockbuster, Ice Age, which has earned $160 million in U.S. box office receipts.
Twentieth Century Fox is a unit of Fox Filmed Entertainment, a unit of Fox Entertainment Group.