FOX TV NAMES MARKETING CHIEF

Position Had Been Vacant for 18 Months

By Published on .

LOS ANGELES (AdAge.com) -- Fox Broadcasting Co. has finally found a new head of marketing, hiring HBO marketing executive Roberta Mell to fill the position, the company said.

Ms. Mell, who was

Related Stories:
UNEXPECTED SURGE BOOSTS THE UPFRONT
Total Buying Could Hit $7.5 Billion
FOX LOOKS TO REGAIN YOUTHFUL STEP
Nine New Shows Range From Quirky Drama to Variety Revue
senior vice president of marketing at HBO, will have the title of executive vice president of marketing for Fox and will be in charge of all the network's on-air promotion, print advertising, national media, affiliate and national promotion, publicity and creative services.

She will report to Gail Berman, president of Fox Entertainment.

Ms. Mell been responsible for HBO campaigns for programs such as The Sopranos, Six Feet Under, Band of Brothers and From the Earth to the Moon.

Fox has been without a head of marketing for almost 18 months. Senn Moses previously had the job, coming to Fox from Sony Pictures Entertainment.

In this article:
Most Popular