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Freeland Takes CEO Post at IRI

Succeeds Klein, Who Moves to Parent Company

By Published on .

BATAVIA, Ohio (AdAge.com) -- Former SalesForce.com executive John Freeland has taken over as CEO of Information Resources Inc., succeeding Scott Klein, who has moved to IRI's parent company, Symphony Technology Group, as an operating partner.
John Freeland
John Freeland

Mr. Freeland was president-worldwide operations for SalesForce.com, where he had been for two years. Before that, he was an executive at Accenture, where he launched the consulting firm's analytics unit and later, as global managing partner, built the firm's customer-relationship-management practice from $1.2 billion to $3.7 billion in annual sales.

Mr. Klein had been CEO of IRI since 2004, shortly after Symphony took the formerly public company private.

"IRI has performed well the past four years," Romesh Wadhwani, chairman of Symphony, said in a statement. "We now need to supercharge our growth and profitability by driving new revenue and increased value for our clients."

He said Mr. Freeland has a track record of doing both at SalesForce.com and Accenture. Mr. Freeland in the statement cited "many new and untapped opportunities" for IRI.

IRI revenue in the U.S. increased 5.6% last year to $432 million and its global revenue was up 6% to $665 million, placing the company No. 4 among market-research firms in the U.S. and No. 8 globally in the Honomichl 50 rankings on MarketingPower.com.
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