GAP NAMES MARKETING EXEC FOR BANANA REPUBLIC

Jack Calhoun Replaces Outgoing Amy Schoening

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SAN FRANCISCO (AdAge.com) -- The Gap Inc. today said it named a new top marketing executive for its Banana Republic division as the struggling retailer begins what could be a series of changes in its marketing ranks.

Jack Calhoun was named executive vice president of marketing, replacing Amy Schoening, who resigned. Ms. Schoening had also served for a time as Gap Inc.'s chief marketing officer under former CEO Millard "Mickey" Drexler.

Changes to marketing departments
The appointment of Mr. Calhoun comes

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as Gap's new CEO, Paul Pressler, reorders the company's marketing department.

In December, Mr. Pressler initiated customer segmentation research from Publicis Groupe's Leo Burnett USA, Chicago. In a recent call with analysts, Mr. Pressler indicated he planned to revamp the marketing leadership at each division. He also hinted a chief marketing officer for Gap Inc. may be appointed.

Mr. Calhoun most recently was executive vice president of brand management and advertising at Charles Schwab. He also worked at San Francisco ad agencies Foote, Cone & Belding, now an Interpublic Group of Cos. unit; Citron Haligman Bedecarre; and WPP Group's Young & Rubicam, and held marketing posts at Levi Strauss & Co. and Procter & Gamble Co.

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