GOODYEAR GLOBAL MARKETING CHIEF RESIGNS

Tire Maker Will not Fill Role Held by Cathryn Fischer

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DETROIT (AdAge.com) -- The global marketing chief at Goodyear Tire & Rubber Co. has resigned, the Akron, Ohio-based company said today.

Cathryn Fischer, vice president and chief global marketing officer at Goodyear, will step down effective Oct. 3. A spokesman said Ms. Fischer's departure is voluntary. He said all four of her children are younger than 10 and two are "very young."

No replacement
She will not be replaced, the spokesman added, as her group is being realigned.

Ms. Fischer joined the tire marketer in April 2001 from Rubbermaid Home Products Group, where she was vice president of marketing. That year, she worked with Goodyear's new agency, Omnicom Group's Goodby, Silverstein & Partners, San Francisco, to develop the tagline "On the wings of Goodyear," which was used in a new campaign that made prominent use of the company's winged-foot logo.

First-half losses
Goodyear is recovering from a first-half 2003 net loss of $236.9 million vs. a net loss of $34.3 million for the same period in 2002. The marketer had said its North American tire unit would eliminate roughly 500 positions at its manufacturing plants by the end of September.

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