HAL RINEY CEO SCOTT MARSHALL STEPS DOWN

President Kirk Souder to Take Over Agency

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SAN FRANCISCO (AdAge.com) -- The CEO of Publicis Groupe's Publicis & Hal Riney has resigned from the agency.

Scott Marshall, 50, has headed the shop

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since the mid-1990s and was instrumental in its sale to Publicis Groupe in May 1998. For almost three years, starting in 2000, Mr. Marshall acted as the agency's executive creative director. In April of this year, Kirk Souder was named president and executive creative director. Mr. Souder will take over Mr. Marshall's responsibilities.

Hal Riney
In June 2002, the agency's founder, Hal Riney, relinquished his remaining duties and became chairman emeritus, and has subsequently virtually cut his ties to the shop.

Mr. Marshall plans to go into a "hands on" business for a while and may not necessarily return to the agency business, a person familiar with the situation said.

Publicis & Hal Riney has seen its billings shrink in recent years, especially following the loss of its marquee account, Saturn Motor Corp.'s $300 million account.

Current agency clients include Sprint PCS and Hewlett-Packard, which it shares with Omnicom Group's Goodby, Silverstein & Partners, the agency that eventually picked up the Saturn account.

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