HAL RINEY CLARIFIES 4As REMARKS

Is Not Planning New Agency 'Right Now'

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SAN FRANCISCO (AdAge.com) -- Legendary adman Hal Riney late Friday said he has no plans to open a new ad agency in the immediate future but is certain he will continue working in the ad business after his contract with Publicis Groupe's Publicis & Hal Riney runs out at the end of 2003.

"When I get done with Publicis, I expect I'll get another job," said Mr. Riney, currently the agency's chairman emeritus, clarifying that he has no intention "right now" of starting another agency.

Not retiring
He said his remarks upon

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acceptance of one of the first two lifetime achievement awards from the American Association of Advertising Agencies were intended to let those in the audience know he is not retiring from the business.

Mr. Riney added that with all the agency executives in the audience, "I was hoping somebody might offer me one [a job]. It's better than typing up my resume," he said.

'Anything is possible'
As for whether he was considering opening a new agency in 2004, Mr. Riney, who on several other occasions has indicated his interest in doing just that, said "anything is possible," adding, however that he "made no such announcement."

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