Former Hulu CEO George Kliavkoff Joins Hearst

Also on the Move: Joe Daley, Pat Goggin, Noam Korin

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George Kliavkoff
George Kliavkoff
George Kliavkoff was named exec VP-deputy group head of Hearst Entertainment & Syndication. He will be charged with leading the digital expansion of the operating group responsible for Hearst's interests in cable TV networks, including ESPN, Lifetime, A&E and History; TV production and distribution; newspaper syndication; and merchandise licensing. Mr. Kliavkoff was most recently chief digital officer at NBC Universal, where he was part of the team responsible for the success of Hulu, playing a key role in its conception and design and acting as the video site's first CEO. Before joining NBC, he served as exec VP-business for Major League Baseball Advanced Media, MLB's interactive-media and internet company.

Joe Daley was promoted to group president-U.S. operations at InVentiv Health's GSW Worldwide, one of the largest health-care-advertising agencies in the world. He was previously president of the agency's headquarters in Columbus, Ohio. Mr. Daley has been with InVentiv since 1998 and has also served as president of InChord Specialty Cos. and exec VP at GSW. Before joining GSW, he held several management roles at Bristol-Myers Squibb.

Independent marketing and communications agency Jacobson Rost named Pat Goggin chief strategy officer in its new Chicago office. Mr. Goggin was most recently exec VP-director global growth at Leo Burnett Worldwide. During his 17 years there, he managed iconic brands such as Coca-Cola, Chevrolet, Mercedes Benz, McDonald's, Samsung, SABMiller and Procter & Gamble. Jacobson Rost opened its Chicago office last year as an account service and creative hub to serve its Chicago-based clients, which include Azteca Foods, MillerCoors, Carl Buddig & Co. and Fisher Nuts.

In-game and multiplatform advertising network Double Fusion promoted Noam Korin to VP- advertising sales, Europe. Mr. Korin has been at Double Fusion for four years and played a key role in expanding the business in Israel, as well as launching Double Fusion in Europe. Before joining the company, he led European advertising sales for Ad4ever Interactive Technologies.

Lifetime Networks appointed Danielle Carrig as senior VP-advocacy and public affairs, and Amanda Crumley as VP-advocacy and public affairs. Ms. Carrig joins Lifetime from nonprofit Step Up Women's Network, where, as executive director, she oversaw the development and implementation of major multimillion-dollar partnerships with such top brands as Dove, Merck Pharmaceuticals, Crystal Light and Ulta Beauty. Ms. Crumley, who will report to Ms. Carrig, is a Washington insider and a veteran of numerous national and statewide political campaigns.

Facebook promoted Tom Arrix to VP-U.S. sales from regional VP-sales, East. He joined Facebook in 2006 from Univision Digital, where he was senior VP-advertising sales and marketing solutions. Before that, Mr. Arrix was senior VP-sales and client services at CBS's

Premier Retail Networks hired Daniel Bourgault as senior VP-national sales/nonendemic categories (products or services not sold in retail locations, such as insurance services, restaurants and movie theaters). He comes to PRN from GE/NBC Universal, which he joined in 2002 as director-partnership development worldwide and most recently served as national director of sales and business development for NBC Everywhere digital media.

Intersect tapped Adrian Armanini as VP-business development. Before joining the company, Mr. Armanini founded and was CEO of Hammer Media Group, an interactive-marketing-services company. Michigan-based Intersect serves as a digital-marketing production partner for large and medium-size advertising agencies.

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