HYUNDAI EXEC QUITS OVER MARKETING ISSUES

VP David Weber Resigns Suddenly

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DETROIT (AdAge.com) -- As a result of "a difference of views on strategic marketing issues," Hyundai Motor America's vice president of marketing, David Weber, has suddenly resigned, the company said.

A company spokesman said Mr. Weber quit his position Aug. 2 effective immediately.

'Key contributor'
Mr. Weber joined the South Korean car importer in the fall of 1998 and "was a key contributor to the company's turnaround," Finbarr O'Neill, president-CEO, said in a statement.

Mr. Weber couldn't be reached for comment.

Hyundai changed media and

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creative agencies earlier this year after separate reviews driven by the parent company. The marketer has denied South Korea ownership instigated the reviews.

$169.7 million
Hyundai spent $169.7 million in measured media last year, 17.1% more than in 2000, according to Taylor Nelson Sofres' CMR.

Mr. Weber's departure follows last week's sudden resignation of Rick Weisehan, marketing director of Hyundai's sibling Kia Motors America. No successors have been announced for either marketing executive.

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