Norman Vale, the first director general of the International Advertising Association, died June 3 after a long fight with myeloma. He was 84 years old.
Mr. Vale had a long, distinguished career in the field of international advertising. In addition to his role at the IAA, he worked at Grey Advertising for 16 years, where he ascended to the role of managing director-international, and he was a frequent graduate lecturer at universities including Columbia, Wharton and NYU. After leaving the IAA in 2001, he formed Vale International, a global consulting firm with contacts and operatives in 75 countries.
"He was an energetic, tireless worker," said Michael Lee, the IAA's managing director. "He helped advance the IAA globally."
Born and raised in New York City in 1930, Mr. Vale lived in Germany, Spain and Puerto Rico in addition to his hometown. He spent his life traveling, even when he wasn't working, going on journeys as far afield as the South Pole.
He made a huge push to open the advertising markets in Eastern Europe after the fall of the Berlin Wall and inaugurated the IAA's internship training program, which sends college students to work at agencies in different countries around the world.