IPG Mediabrands has elevated Andrea Suarez to president-world markets, making her the first Latin American woman to undertake a global leading role within the media-agency industry. Ms. Suarez is charged with leading IPG Mediabrands operations in over 50 offices around the world for the network's three agencies: UM, Initiative and the newly launched BPN. In 2011, Ms. Suarez took on the role of chief operating officer-world markets at IPG Mediabrands and before that was president, UM, for Latin America. Throughout her career, she has held key positions in marketing research, brand marketing, account management and new business development at major global companies such as Omnicom Media Group, British American Tobacco, VW & Audi.
Gail Barlow has joined Deutsch, New York, as senior VP-group creative director. Ms. Barlow will take a lead creative role on the Microsoft business and other new-business initiatives. Throughout her 17-year career, she has managed creative for Wendy's , Kohl's, Absolut, Intel, Kmart and Bloomberg Technology, among others, and held positions at agencies including TBWA Chiat Day, Kirshenbaum and Bond, and McCann, New York. Over the past year, Ms. Barlow worked as a freelance creative director at various New York agencies, including Deutsch. Her work has been recognized by silver and bronze Cannes Lions, and an Emmy Award.
Medialets has appointed Richy Glassberg chief operating officer, based out of the company's global headquarters in New York. In his new role at the mobile brand-advertising platform, Mr. Glassberg will oversee sales and operations, and will be instrumental in the rollout of several new strategic initiatives that the company plans to announce in the coming months. Mr. Glassberg started his career in the cable industry in the mid-1980s at MTVN and then Turner Broadcasting, where he launched CNN.com's advertising business in 1995. He was a co-founder of the IAB and served as vice chairman during its formative years. He has also served as exec VP-ad sales for Lionsgate/TV Guide, ran News Corp's speed channel ad sales, and in 1999, founded and served as the CEO of Phase2Media, one of the first online sales and marketing firms dedicated to exclusive representation of branded sites.
Jim Tricarico has been tapped as chief revenue officer of Screenvision. He comes to the cinema ad sales and content-distribution company with nearly three decades of experience in media sales and management, most recently serving exec VP-sales and marketing at Nickelodeon Television, which he joined in 2000 as part of its New Business Group. Prior to Nickelodeon, Mr. Tricarico was the associate publisher at Inc. Magazine for five years. He also worked with The New York Times Magazine group as the advertising director on Tennis and Snow Country magazines, and was at The National Sports Daily for two years after starting his career in advertising at Dow Jones in 1982 as an advertising executive for Barron's Magazine.
Thrillist Media Group has appointed Keith Blanchard as its first chief content officer. Mr. Blanchard comes to Thrillist from Story Worldwide, where he was responsible for all agency creative across the North American offices. He also brings to TMG more than 10 years of editorial experience, as both former editor-in-chief of Maxim and online editorial director at Wenner Media, managing all digital content for Rolling Stone, Men's Journal and Us Weekly.
Independent, full-service agency RP3 has hired Claudia Caplan as chief marketing officer, a newly created role. Ms. Caplan joins from David & Goliath, where she was most recently CMO, driving the agency's growth by helping win accounts including CKE (Carl's Jr. and Hardee's) and the California Lottery. She began her career as a copywriter and creative director working on such accounts as Dole Packaged Foods and BMW North America and was a partner at Mendelsohn Zien Advertising in Los Angeles before joining EarthLink, then the third-largest internet service provider in the U.S., as VP-brand marketing. After EarthLink, she returned to the agency side, where she managed strategy on a wide variety of accounts including Monster Energy Drink and shoes.com. The move to RP3 is a return for Ms. Caplan, who began consulting with itss founders as the group transitioned from its earlier incarnation as Rosenthal Partners to RP3.
Heineken USA has named Matthew Kahn its VP-marketing for Portfolio Brands, in which he will oversee brand strategy, media and PR for Dos Equis, Newcastle Brown Ale, Amstel and the recently acquired Strongbow Cider brand. He replaces Colin Westcott-Pitt, who was recently promoted to VP-marketing for the importer's flagship Heineken brand in the U.S. Mr. Kahn was previously senior VP-marketing at Energy Brands (also known as Glaceau), a subsidiary of the Coca-Cola Co., where he held a variety of marketing roles managing brands such as Vitaminwater, Smartwater and Powerade.
Periscope has named Roman Paluta VP-brand director. Mr. Paluta was previously president of Nebraska-based creative agency Bailey Lauerman, igniting a three-year period of record growth for that agency that included assignments from Cessna, Disney Vacation Club, AMC Theatres and Bass Pro Shops. Mr. Paluta's hiring at the independent marketing-communications agency marks a return to Minneapolis for the former CMO of Minneapolis-based Carmichael Lynch.